Road safety 

Safer Rider

Safer Rider is the name of a hard-hitting campaign which aims to reduce the number of motorcyclists killed or seriously injured across Thames Valley.

The campaign seeks to keep motorcyclists safe on the roads by giving them valuable information about how to steer clear from danger.

Inspector Bob Jarrett, who is leading the Safer Rider campaign for Thames Valley, said: "In the last four years, we have attended crashes in which nearly 100 bikers have lost their lives. We simply cannot stand by and watch this tragic waste of life.

"Motorcyclists need to understand the risks that they run when they get on their bike. Everyone should be aware of the consequences when a bike is involved in an accident. For many bikers, their first crash is their last crash."

Useful contacts

Nationally and throughout Thames Valley, there are a number of organisations which can help motorcycle riders to improve their road skills and their ability to ride safely.

The Institute of Advanced Motorists (opens new window) has the following active groups running in Thames Valley:

• Milton Keynes Advanced Motorists (MKAM) (opens new window) 0800 970 8630.
• Aylesbury Advanced Motorists (opens new window)
• Thames Valley Advanced Motorcyclist (opens new window) (Berkshire, Hampshire, South Oxfordshire, South Buckinghamshire) 070 5000 14 15.
• Oxford Advanced Motorists Group (opens new window) 07906 764 783.

The Royal Society for the Prevention of Accidents (RoSPA) (opens new window) has an active Thames Valley group - RoSPA Thames Valley (opens new window).